The most important aspect of any social media marketing strategy is to set S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) goals. As we’ve discussed in previous blog posts, posting blindly and expecting to achieve massive amounts of new sales would be like cooking without the right ingredients and expecting perfection. By setting goals, it’s easier…
The Gift of Gab
Let’s start with the facts. Have you ever found a product or service so great that you had to share it with a friend? Just last week, I bragged to my friends and family about this amazing skincare product I found that has been clearing up my acne. Why did I do this? 1. I…
Blogging Gold
When blog and blogging began, the original purpose was for individuals to share their personal lives online, similar to an online journal. Over the years, blogging has evolved from having more personal to more professional goals. Many businesses have acknowledged the benefits of using blogs and have started utilizing the tool to inform and entertain…
The Policy Scandal
A friend of mine got an amazing opportunity to intern with some of the top designers in New York City. She was an active social media user with over 6.4k followers and her supervisor had warned her not to embarrass the company on social media. Of course, she thought what could she possibly do to…
The Social Experience
Imagine you walk into a store with burning questions about a product and the customer representative completely ignores you? Irritating right? That’s exactly how customers feel when they submit their queries through a company’s social media platform and have to wait hours or days for a response. In this technological era, customers expect immediacy and…
The Influencer Invasion
In my last blog post, I discussed Ethics as it relates to content creators and influencers. If you haven’t read it, you can here. Having influencers affiliated with your company or brand can be awesome. For businesses looking to reach a wider audience, influencer marketing has become a popular tactic. It can help businesses build…
The PR Adjustment
Social Media has pretty much invaded nearly every industry. Public relations practitioners in order to engage their audiences the best possible way, now have to to tweak and change their strategies. The way we communicate and share information have changed and has evolved to social media, online and videos. Our consumers are using this mediums…
The Trolley Dilemma
The trolley problem is a thought experiment in ethics introduced by Phillippo Foot in 1967. The general form of the problem is this: You see a runaway trolley moving five tied up (or otherwise incapacitated) people lying on the tracks. You are standing next to a lever, that controls a switch. If you pull the…
Content Overload
As a social media manager, it is near impossible to carve out time everyday to post to different platforms manually. Time is critical so any tool or thing that can help me to save time with scheduling content is GOLD. That’s where Zoho Social comes in. Zoho Social is a social media management software that helps…
Mac Social 