Imagine you walk into a store with burning questions about a product and the customer representative completely ignores you?

Irritating right?

That’s exactly how customers feel when they submit their queries through a company’s social media platform and have to wait hours or days for a response.

In this technological era, customers expect immediacy and are unforgiving when their needs are not met. We see a lot of this on Twitter and it never forgets.

Brands should take keep in mind that social customer care is a mirror to real life service and therefore, like glass should be handled with extreme care.

After all, the customers is the core component to a business survival.