The Importance of SMM

The most important aspect of any social media marketing strategy is to set S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) goals. As we’ve discussed in previous blog posts, posting blindly and expecting to achieve massive amounts of new sales would be like cooking without the right ingredients and expecting perfection. By setting goals, it’s easier…

The Gift of Gab

Let’s start with the facts. Have you ever found a product or service so great that you had to share it with a friend? Just last week, I bragged to my friends and family about this amazing skincare product I found that has been clearing up my acne. Why did I do this? 1. I…

Content Overload

As a social media manager, it is near impossible to carve out time everyday to post to different platforms manually. Time is critical so any tool or thing that can help me to save time with scheduling content is GOLD. That’s where Zoho Social comes in. Zoho Social is a social media management software that helps…